Bird Box Camera Packaging
My brief was to update Green Feathers' existing range of camera product packaging, incorporating the company's new branding. The packaging needed to look appealing as both a presentation gift box and be able to protect the camera and any accessories included. The product was originally developed as a concept to be sold on the SpyCameraCCTV website but has proved very popular online. They are now sold on their own website, Amazon and eBay.
Green Feathers has a friendly company image and their target audience is anyone interested in wildlife. They wanted the design to have a warm, friendly tone, with an illustrated style that would encourage people to purchase the product as a gift. The packaging is printed on brown recycled card, to emphasise the company's eco-friendly nature. The re-designed packaging was launched Christmas 2017.
Design & Artwork