Play ‘n’ Learn required a complete redesign of their Educational Resources catalogue for 2018-2019. The project was originally briefed as 400 A4 pages, but ended up being 600 due to the number of new products that needed to be included. The client wanted a catalogue that was easy for their customers to follow and that would stand out amongst their competitors in New Zealand and Australia. I designed a new colour scheme, clear page layouts, updated icons and used softer fonts than in the previous version. The project lasted roughly 6 months and the client was great to collaborate with… even if it did mean a lot of late nights with them being on the other side of the globe!
Since working on the catalogue I have also been doing the 16 page A5 bi-monthly Specials brochures – these follow the same style as the newly designed catalogue.
“When we came to give our catalogue a refresh Sarah was right on cue from the start with what we wanted. Although the project turned out much bigger than we expected, Sarah seemed to handle it with ease and we are super proud of our new 600 page 2018 catalogue. Would always look to Sarah for her expertise in the future.”
JULIETTE HART - MARKETING TEAM MANAGER - PLAY ‘N’ LEARN
Design & Artwork